Global smartphone market down in Q3, but Apple grows. Omdia’s newest data on the worldwide market for Q3 echoes Canalys’s numbers: shipments are up from Q2 but down from Q3 2021. The third quarter market saw a slight 2.5% growth over the previous quarter but a 7.6% decline from the same period a year before.
With 64.1 million devices delivered, Samsung remained number one, an increase of 3% from the previous quarter but a decrease of 7.4% from the same quarter last year. Apple came in at number two with sales of 52.2 million iPhones, up just 2.6% from the previous year. There was just one other manufacturer, Huawei, that saw no drop in shipments year over year.
Most severely affected were Chinese manufacturers. With a reduction of 11.2 percent compared to 2017, Xiaomi only delivered 40.5 million smartphones. While Vivo’s 25.3 million phones reflect a reduction of 22.4% YoY, Oppo’s 29.1 million handsets sold show a decrease of 18.9%.
Global smartphone market down in Q3, but Apple grows.
The 15.1 million units that Transsion sent out were down 21.7% from the third quarter of 2021. Every year, Realme lost 11.7% of its value. Honor’s smartphone shipments were relatively stable, at 14.2 million compared to 14.5 million in 2017.
According to Omdia’s research, the fall in shipments may be traced back to some factors, including the saturation of the Chinese smartphone market, citywide lockdowns in China due to a pandemic, the war between Russia and Ukraine, political strife in India, and the global economic crisis. This pattern is quite likely to persist through Q4.
